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5-7 June 2018, NEC BIRMINGHAM

‘Connected & Digital Technology Zone’ to highlight industry innovations at Automechanika Birmingham

Messe Frankfurt  SMMT 

18 May 2017

‘Connected & Digital Technology Zone’ to highlight industry innovations at Automechanika Birmingham

Technologies of tomorrow to be revealed

 ‘Connected & Digital Technology Zone’ to highlight industry innovations at Automechanika Birmingham

Automechanika Birmingham will host the Connected & Digital Technology Zone on stand 6B11 with The Society of Motor Manufacturers and Traders (SMMT) demonstrating the latest cutting-edge automotive technologies throughout the event from 6 – 8 June 2017.

The area, found in the supply chain zone, will feature the latest products set to enable the design, development and manufacture of future vehicles.

Visitors will have access to the most up-to-date technological information and solutions including virtual and augmented reality, as well as brand new vehicles and robotics.

The vast array of interactive elements that can be found in the zone will include the new Range Rover Velar from Jaguar Land Rover, the Kuka robot from REECO andthe Vive virtual reality headset allowing visitors to look at the interior of a virtual car brought along by Optis. Semcon will bring HoloLens augmented reality glasses to present a new solution to deliver service information to the automotive workshop, demonstrated with a Range Rover Evoque.

Warwick Manufacturing Group will have an innovative technology demonstrator on hand from the DELIVER-E project in the form of an electric delivery vehicle prototype based on the body of a Renault Twizy, while Nottingham University will display its facial recognition software whereby the emotions of the driver are captured and shown via a graph on screen.

Meanwhile, both Renishaw and Adient will be showcasing their newest technologies with the former introducing an additively manufactured metal car component on stand, and the latter demonstrating its advanced seating commodities.

Simon Albert, event director of Automechanika Birmingham, said: “With technology developing at a rapid rate and showing no signs of slowing down, the Connected & Digital Technology Zone is one of the most exciting attractions at the event. We are looking forward to showcasing the future of the automotive industry to visitors and the many benefits available as we move forward together.”

Visitors looking for a chance to update their knowledge, network with new and existing contacts and discover the benefits of new automotive technology can register free for the event at https://automechanika17-visitor.reg.buzz/ .

ENDS

Contact chloe.hyland@uk.messefrankfurt.com for any further PR-related questions.

Automechanika Birmingham is the UK’s leading exhibition for the automotive aftermarket and supply chain. The event launched in 2016, attracting over 550 exhibitors and over 12 000 visitors.  In 2017, the event will take place from 6-8 June at NEC Birmingham, hosting over 800 exhibitors.  Automechanika Birmingham is one of a series of 16 global events across 15 countries.

Exhibitors will launch new products from the categories of parts and components, garage equipment and tools, wheels rims & tyres, consumables, accessories, raw materials for the supply chain and much more. The event welcomes key visitor groups including motor factors, workshop owners & technicians, franchised dealerships, retailers, tier 1, tier 2 manufacturers, engineers and purchasing teams from vehicle manufacturers.

Automechanika Birmingham has been licensed to Forest Exhibitions Ltd. By Messe Frankfurt Exhibition GmbH

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