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5-7 June 2018, NEC BIRMINGHAM

Automechanika Birmingham 2017 launches Workshop Training Zone

Messe Frankfurt  SMMT 

09 Mar 2017

Automechanika Birmingham 2017 launches Workshop Training Zone

Chloe Hyland

Automechanika Birmingham will be back from 6-8 June, offering workshop owners the opportunity to save money, improve their business and update their knowledge. New for the 2017 event, the organisers announce the launch of the Workshop Training Zone offering technicians, workshop owners and all technically minded visitors practical tips, technical know-how and live demonstrations from leading industry experts. The new offering for workshop owners and technicians is the perfect opportunity to see the latest technologies in action and learn best practice from industry experts.

Simon Albert, Event Director said “For workshop owners and technicians, there is a huge number of exhibitors providing garage equipment, tools, parts and components. Combined with the new Workshop Training Zone, Automechanika Birmingham is a must attend event.  We’re really excited to be able to offer visitors the chance to learn new ideas and then see live technical demonstrations.”

In association with autotechnician and sponsored by AcTronics, the Workshop Training Zone provides two exciting elements for visitors; Technical Talks and the Interactive Workshop.

Technical Talks
Among those confirmed for the special feature, speakers include Frank Massey, James Dillon, Andy Crook and Peter Coombes, who will spearhead a programme of technical sessions, training and advice to address the most pressing issues facing workshop owners and technicians.

Frank Massey will present the evolution of gasoline direct injection, expose some of the hidden myths that it is cleaner or less harmful than diesel, and give an insight into the way vehicles are serviced and repaired in the future. James Dillon will be providing a technical talk and a real-world view on the future of vehicle diagnostics which will benefit both business owners and vehicle technicians alike. Peter Coombes will highlight the key technology features of modern electric and hybrid vehicles. Coombes will cover battery and drive-motor technologies, transmission systems, energy recovery systems and power electronics. Andy Crook from GotBoost Ltd will look at battery technology, the role of the energy management system and the opportunities for workshops during his seminar.

Combined with other presentations on timing & auxiliary belt systems, the circular car and tackling technology and more, the Technical Talks will bring technicians up to speed with the current industry issues and uncover practical solutions for daily challenges. Further presentations will be delivered from the likes of Ralf Pelkmann from TecAlliance, Thijs Jasink from AcTronics, Neil Hilton from HELLA, experts from Dayco and more.

Interactive Workshop
Alongside the Technical Talks, expert speakers and feature partners will be on hand in the Interactive Workshop offering one to one advice and demonstrating technical tips for technicians to take back to their daily work. Visitors can see live action from the likes of AcTronics, Bartec Auto ID, Delphi, ECOBAT, HELLA, The IMI and many others.

HELLA will present the latest on ADAS calibration and diagnostics with full live camera calibration on a vehicle, including CSC set up procedure and calibration performed in real time with an explanation of radar calibration using CSC Tool and radar extension. 

The IMI and Bosch Training will be hosting live demonstrations of the IMI’s electric and hybrid training. With electric vehicles becoming ever more popular on UK roads, The IMI and Bosch Training will ensure technicians discover the knowledge and skills to maintain and service these vehicles at Automechanika Birmingham.

Ecobat Battery Technologies will take to the stage to discuss and demonstrate how workshops can overcome the challenges of replacing specialist batteries. As workshops are faced with growing numbers of vehicles fitted with start-stop systems, which need specialist batteries to function correctly, the subject of battery replacement has become more complicated. Ecobat will highlight the importance of workshops knowing how to select correct specialist batteries and the validation process.

Bartec Auto ID will set out what is needed to carry out TPMS repairs and how to select appropriate equipment, parts, training and support. Visitors will learn the importance of each topic and discover how to sell professional TPMS servicing to customers, make money, and keep their business. Delphi will present the latest on diagnostics and connectivity.

Technical talks and the Interactive Workshop combined are a must-attend feature for all technically-minded visitors to the event. The sessions are free to attend and offer the chance to get one to one advice, technical tips and solutions from industry experts.


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Automechanika Birmingham is the UK’s leading exhibition for the automotive aftermarket and supply chain.  The event launched in 2016, attracting over 550 exhibitors and over 12 000 visitors.  In 2017, the event will take place from 6-8 June at NEC Birmingham, hosting over 800 exhibitors.  Automechanika Birmingham is one of a series of 16 global events across 15 countries.

Over 800 quality exhibitors, including the who’s who of the aftermarket, will provide product launches, great deals on garage and diagnostic equipment, parts and tools at an event which will be 70% bigger than in 2016. Visitors can register for the event using this link;

Exhibitors will launch new products from the categories of parts and components, garage equipment and tools, wheels rims & tyres, consumables, accessories, raw materials for the supply chain and much more.

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