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4-6 June 2019, NEC BIRMINGHAM, HALLS 6, 18, 19 & 20

Case Studies


Why every motor factor should attend Automechanika Birmingham

David Clarke of Autosupplies Chesterfield

“We’re in a very competitive market, one that requires us to perform at our best every day. It’s an old saying, but we are only as good as our last delivery.

“The automotive aftermarket is a fast-changing sector and in addition to facing challenges from within the industry, we also have to ensure we are fully compliant with new legislation such as pensions, national living wage and GDPR.

“We therefore attend Automechanika Birmingham for a number of reasons as the event covers all matters affecting our business. In order to get the real benefit from Automechanika Birmingham, we would advise taking as many staff and customers to the event as possible.

“The reasons why are many but primarily, where else can you meet practically all your suppliers under one roof?

“For our sales team, they get to know what’s happening in the industry and new products we are looking to stock, promote and sell. For our customers – independent garages and bodyshops – the complexity of the vehicle parc means that we want to get customers as close to our suppliers as possible, particularly in matters relating to technical queries, warranties and sales support.

“The industry has argued for many years that garages need to be part of the wider industry conversation and so that’s what we do. By bringing customers to Automechanika Birmingham, we ‘bridge the gap’ between the supplier and garage.

“In many ways, Automechanika Birmingham is our trade show as customers get more of a flavour of the parts and services we can offer.

“In the end, it all comes down to the visitor experience for myself, staff and customers and so once again we’re looking forward to this year’s event, which promises to be very exciting!”