Suppliers confirmed for 2021

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Bringing over 10,200 aftermarket visitors under one roof

Why Exhibit?

Connect with visitors representing the aftermarket;

  • Euro Car Parts, Halfords, A1 Motor Services, Allspares, Bosch, The AA, Kwikfit, Motor Parts Direct, The Parts Alliance, Ebay UK, GSF Car Parts, , Top Part, Motor Parts Direct, Wilco Moto Spares, Kwikfit, In and Out Autocentres, Formula 1 autocentres, ATS Euromaster, National Windscreens, Autoglass, HiQ, Autosupplies Chesterfield, Andrew Page, Autoglass, Autoparts UK, FixAuto, FPS Distribution, Machine Mart Ltd, Marshall, Mr Clutch Autocentres, Trupart

Visitor Case Studies

Motor Factor Case Study

Motor Factor Case Study

Why every motor factor should attend Automechanika Birmingham.

“We’re in a very competitive market, one that requires us to perform at our best every day. It’s an old saying, but we are only as good as our last delivery.

“The automotive aftermarket is a fast-changing sector and in addition to facing challenges from within the industry, we also have to ensure we are fully compliant with new legislation such as pensions, national living wage and GDPR.

“We therefore attend Automechanika Birmingham for a number of reasons as the event covers all matters affecting our business. In order to get the real benefit from Automechanika Birmingham, we would advise taking as many staff and customers to the event as possible. 

“The reasons why are many but primarily, where else can you meet practically all your suppliers under one roof?

“For our sales team, they get to know what’s happening in the industry and new products we are looking to stock, promote and sell. For our customers – independent garages and bodyshops – the complexity of the vehicle parc means that we want to get customers as close to our suppliers as possible, particularly in matters relating to technical queries, warranties and sales support.

“The industry has argued for many years that garages need to be part of the wider industry conversation and so that’s what we do. By bringing customers to Automechanika Birmingham, we ‘bridge the gap’ between the supplier and garage.

“In many ways, Automechanika Birmingham is ourtrade show as customers get more of a flavour of the parts and services we can offer.

“In the end, it all comes down to the visitor experience for myself, staff and customers and so once again we’re looking forward to this year’s event, which promises to be very exciting!”

Retailer Case Study

Retailer Case Study

Automechanika can reinvigorate accessory retailers, says Richard Shortis.

For Shortis, managing director of Wilco Motor Spares, running a branch network of more than 42 retail sites brings with it its own set of challenges. 

With the demise of the high street well documented, Wilco continues to buck the trend and Richard puts of a lot of the company’s success down to the company’s close relationship with not only customers but also suppliers.

“As you can imagine,” he begins, “we work with hundreds of suppliers and have a team of people working with them to look at what’s new and exciting to offer our very diverse customer base of motorists and also independent garages. 

“In retail, we’re always looking at the next big thing, fashion or trend – the automotive industry is no exception. Key to our success is knowing what’s going on, so the Automechanika Birmingham seminar programme is particularly interesting as it examines the challenges facing not only our business but also our customer base.”

Keynote speeches on the future of the MOT along with facing up to challenges of the “digital aftermarket” are of particular interest to Richard. 

He says: “Automechanika Birmingham has the ability to reinvigorate any automotive business and so in such a competitive industry, I see attendance as key for accessory retailers that want to progress.”

Motor Factor Case Study

Motor Factor Case Study

As Group Factor Buyer at Autoparts UK, Craig McCracken feels compelled to attend the UK’s largest automotive trade event, Automechanika Birmingham.

“I’ve been ever present at Automechanika Frankfurt for many years and was delighted to hear the event coming to the UK in 2016. In my role, I hold nuermous meetings with suppliers and so the chance to do this with a wider audience under roof is an opportunity not to be missed.

“What’s more, I’ve been in this industry for more than 30 years and seen shows come and go. As a visitor, we have to throw our support around the event and celebrate it as an industry.”

Attending all three days at the event, Craig is so adamant in his support for Automechanika Birmingham that he prioritises meeting exhibitors first. 

“Suppliers invest in being at Automechanika Birmingham and their presence is about communicating with me, the visitor. In recent years, aftermarket eventing has really improved and Automechanika Birmingham challenges exhibitors to deliver the best visitor experience. I’m thoroughly looking forward to this year’s event!”