CONNECTING THE ENTIRE UK AUTOMOTIVE AFTERMARKET
Bringing major suppliers together under one roof
- Meet over 500 suppliers
- Check out The Big UK Garage Event
- Discover cutting-edge innovation
- Network with your industry
- Receive free advice in our seminars theatres - 70+ talks over the 3 days
- Benefit from free training and live product demos in the Bodyshop Training Hub
- You are guaranteed day of free insight, training and product demos.
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Hosted Garage Programme
This year we are running a programme to help Motor Factors such as yourselves to bring their customers, garage owners and their teams, to the show. We have a fantastic show lined up for garages and a number of great initiatives that you can pass onto them. Garages will benefit from:
• Access to 100’s of leading suppliers
• Exclusive show offers
• Free CPD accredited training
• Live demos and expert business advice
• Plus, free breakfast on arrival and a daily happy hour.
What’s in it for you?
Gain valuable time with your customers and offer them fantastic customer service by supporting them to attend an event that will have a major impact on their business.
Simply invite, register and bring 5 or more of your garage customers to the show and we will give you free parking and free breakfast too. If you bring even more customers, we will support with travel arrangements in terms of mini bus hire.
A great opportunity to use your trip to the show to achieve your own objectives but also to cement relationships and add value to your garage customers.
To be take part or to discuss in more detail please email us with the subject line 'Host my garage customers'.
Motor Factor Case Study
Why every motor factor should attend Automechanika Birmingham.
“We’re in a very competitive market, one that requires us to perform at our best every day. It’s an old saying, but we are only as good as our last delivery.
“The automotive aftermarket is a fast-changing sector and in addition to facing challenges from within the industry, we also have to ensure we are fully compliant with new legislation such as pensions, national living wage and GDPR.
“We therefore attend Automechanika Birmingham for a number of reasons as the event covers all matters affecting our business. In order to get the real benefit from Automechanika Birmingham, we would advise taking as many staff and customers to the event as possible.
“The reasons why are many but primarily, where else can you meet practically all your suppliers under one roof?
“For our sales team, they get to know what’s happening in the industry and new products we are looking to stock, promote and sell. For our customers – independent garages and bodyshops – the complexity of the vehicle parc means that we want to get customers as close to our suppliers as possible, particularly in matters relating to technical queries, warranties and sales support.
“The industry has argued for many years that garages need to be part of the wider industry conversation and so that’s what we do. By bringing customers to Automechanika Birmingham, we ‘bridge the gap’ between the supplier and garage.
“In many ways, Automechanika Birmingham is ourtrade show as customers get more of a flavour of the parts and services we can offer.
“In the end, it all comes down to the visitor experience for myself, staff and customers and so once again we’re looking forward to this year’s event, which promises to be very exciting!”
Retailer Case Study
Automechanika can reinvigorate accessory retailers, says Richard Shortis.
For Shortis, managing director of Wilco Motor Spares, running a branch network of more than 42 retail sites brings with it its own set of challenges.
With the demise of the high street well documented, Wilco continues to buck the trend and Richard puts of a lot of the company’s success down to the company’s close relationship with not only customers but also suppliers.
“As you can imagine,” he begins, “we work with hundreds of suppliers and have a team of people working with them to look at what’s new and exciting to offer our very diverse customer base of motorists and also independent garages.
“In retail, we’re always looking at the next big thing, fashion or trend – the automotive industry is no exception. Key to our success is knowing what’s going on, so the Automechanika Birmingham seminar programme is particularly interesting as it examines the challenges facing not only our business but also our customer base.”
Keynote speeches on the future of the MOT along with facing up to challenges of the “digital aftermarket” are of particular interest to Richard.
He says: “Automechanika Birmingham has the ability to reinvigorate any automotive business and so in such a competitive industry, I see attendance as key for accessory retailers that want to progress.”
Motor Factor Case Study
As Group Factor Buyer at Autoparts UK, Craig McCracken feels compelled to attend the UK’s largest automotive trade event, Automechanika Birmingham.
“I’ve been ever present at Automechanika Frankfurt for many years and was delighted to hear the event coming to the UK in 2016. In my role, I hold nuermous meetings with suppliers and so the chance to do this with a wider audience under roof is an opportunity not to be missed.
“What’s more, I’ve been in this industry for more than 30 years and seen shows come and go. As a visitor, we have to throw our support around the event and celebrate it as an industry.”
Attending all three days at the event, Craig is so adamant in his support for Automechanika Birmingham that he prioritises meeting exhibitors first.
“Suppliers invest in being at Automechanika Birmingham and their presence is about communicating with me, the visitor. In recent years, aftermarket eventing has really improved and Automechanika Birmingham challenges exhibitors to deliver the best visitor experience. I’m thoroughly looking forward to this year’s event!”